Illustrative image shows Zermatt ski area, undated. The lift prices reportedly change several times a day. Note: Image is a screenshot from video. (Newsflash)
Copyrights: Newsflash
03 January 2024
Artificial intelligence has been changing the prices of Swiss ski resorts several times a day for the first time, it has emerged. The posh Zermatt mountain resort, famous for its ski areas, is believed to be one of the first to operate this system similar to the way petrol prices can change...